But it's not just broadcasters who need connectivity. The fans inside a stadium or festival ground will use their mobile devices to contact friends, carry their tickets, navigate around the venue, and make payments.
Build a distribution schedule that ensures your content reaches the platforms where community discussion happens. Rather than sporadic promotion when you remember, systematically share new content and participate in relevant discussions on a regular cadence. This might mean dedicating 30 minutes daily to community engagement, or setting aside specific times weekly for distribution activities. The consistent approach yields better results than irregular bursts of activity.
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Sinners, starring Wunmi Mosaku (left), Lindo (centre) and Jordan, also won best ensemble cast
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